Sign-Up Redesign
Role: UX Researcher & Designer
Goal
Optimize the user experience of our sign-up flow to minimize errors and provide transparency.
About
PointsBet is a cutting edge Australian online bookmaker that has recently entered the newly formed U.S. market. PointsBet continues to develop its in-house, global sportsbook platform and product offerings.
The User Journey
I met with key stakeholders and led a whiteboard session to identify the user flow and requirements.
I created a simple journey map of the user sign-up flow to visually illustrate our customers’ needs.
User Flow Goals
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Evaluate whether categorization of steps and form fields are logical and intuitive
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Analyze sign-up steps/order of the screens
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Identify any confusion in relation to labels of form fields
Design Goals
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Evaluate whether touchpoints are large enough for the user (on mobile)
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Ensure accessibility (font colors and size)
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Provide clear messaging
Creation
Updated Style Guide
My coworker and I recreated the current style guide to align with best modern design practices. Specifically, we investigated target size for buttons and forms on mobile devices.
Design Evolution
Throughout the iteration process, I conducted user tests to validate the user flow and design goals.
Prototype & User Testing
I used Invision to make interactive clickable prototypes and test my designs.
Design MVP
Due to tech constraints, the updated style guide could not be immediately implemented. As a result, I designed a minimal viable product using the existing style guide and based on user feedback.
