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Sign-Up Redesign

Role:  UX Researcher & Designer


Optimize the user experience of our sign-up flow to minimize errors and provide transparency.


PointsBet is a cutting edge Australian online bookmaker that has recently entered the newly formed U.S. market. PointsBet continues to develop its in-house, global sportsbook platform and product offerings.

The User Journey

I met with key stakeholders and led a whiteboard session to identify the user flow and requirements.


I created a simple journey map of the user sign-up flow to visually illustrate our customers’ needs.

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User Flow Goals


  • Evaluate whether categorization of steps and form fields are logical and intuitive 

  • Analyze sign-up steps/order of the screens

  • Identify any confusion in relation to labels of form fields

Design Goals
  • Evaluate whether touchpoints are large enough for the user (on mobile)

  • Ensure accessibility (font colors and size)

  • Provide clear messaging


Updated Style Guide

My coworker and I recreated the current style guide to align with best modern design practices. Specifically, we investigated target size for buttons and forms on mobile devices. 

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Design Evolution

Throughout the iteration process, I conducted user tests to validate the user flow and design goals.

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Prototype & User Testing

I used Invision to make interactive clickable prototypes and test my designs.


 Design MVP

Due to tech constraints, the updated style guide could not be immediately implemented. As a result, I designed a minimal viable product using the existing style guide and based on user feedback.

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