Role: UX Researcher & Designer
Optimize the user experience of our sign-up flow to minimize errors and provide transparency.
PointsBet is a cutting edge Australian online bookmaker that has recently entered the newly formed U.S. market. PointsBet continues to develop its in-house, global sportsbook platform and product offerings.
The User Journey
I met with key stakeholders and led a whiteboard session to identify the user flow and requirements.
I created a simple journey map of the user sign-up flow to visually illustrate our customers’ needs.
User Flow Goals
Evaluate whether categorization of steps and form fields are logical and intuitive
Analyze sign-up steps/order of the screens
Identify any confusion in relation to labels of form fields
Evaluate whether touchpoints are large enough for the user (on mobile)
Ensure accessibility (font colors and size)
Provide clear messaging
Updated Style Guide
My coworker and I recreated the current style guide to align with best modern design practices. Specifically, we investigated target size for buttons and forms on mobile devices.
Throughout the iteration process, I conducted user tests to validate the user flow and design goals.